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What influences shoppers to buy costume jewellery?
Jewellery MonthlyBricks and mortar stores are king for jewellery shoppers, new poll reveals The majority (79%) of costume jewellery shoppers buy in-store with almost a third (28%) favouring independent retailers and 72% prefer visiting a jewellers over online when researching a purchase, reports a new survey. Using its #weasked100shoppers tool, brand and retail marketing experts The [...]
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