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Finally, It’s Back! Diamond Producers Association To Invest $50 Million In Generic Marketing The Diamond...
World Diamond NewsFinally, It’s Back! Diamond Producers Association To Invest $50 Million In Generic Marketing
The Diamond Producers Association is ready to spend and spend big to ensure the future remains a positive one for diamond jewelry.
The two-year-old organization, comprised of seven diamond mining companies, is more than quadrupling the amount of money it will spend to promote its Real Is Rare generic diamond marketing campaign. The campaign, which positions diamonds as representative of authentic, real relationships and emotions, rather than traditional rituals, was launched to the trade at JCK Las Vegas last year and to consumers in Q4 2016. It launched with an initial $12 million spend. This year, DPA will spend a total of $57 million to promote the Real Is Rare message, and $50 milliion of that is going to be spent in the United States alone. The remainder will be spent to begin ramping up the campaign in India and China.
http://bit.ly/2tdohWh
Finally, It’s Back! Diamond Producers Association To Invest $50 Million In Generic Marketing | the Centurion
The Diamond Producers Association is ready to spend and spend big to ensure the future remains a positive one for diamond jewelry.
The two-year-old organization, comprised of seven diamond mining companies, is more than quadrupling the amount of money it will spend to promote its Real Is Rare generic diamond marketing campaign. The campaign, which positions diamonds as representative of authentic, real relationships and emotions, rather than traditional rituals, was launched to the trade at JCK Las Vegas last year and to consumers in Q4 2016. It launched with an initial $12 million spend. This year, DPA will spend a total of $57 million to promote the Real Is Rare message, and $50 milliion of that is going to be spent in the United States alone. The remainder will be spent to begin ramping up the campaign in India and China.
http://bit.ly/2tdohWh
Finally, It’s Back! Diamond Producers Association To Invest $50 Million In Generic Marketing | the Centurion
