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What is a private label product? Smart seller’s guide [2025]

What is a private label product? Smart seller’s guide [2025]

Peregrine Diamonds
Understanding what is a private label product is essential for retailers and entrepreneurs seeking better control over branding, pricing, and customer engagement. In 2025, this model continues to gain ground as e-commerce reshapes how goods are sourced, marketed, and sold. A private label product is manufactured by one company but sold under another company’s brand. […]