Most women will admit to having a few different style personalities. Sometimes you want to wear jeans and sneakers; other days you’re feeling a metallic blouse and velvet pants; or maybe you want something simply because it’s the direct opposite of your go-to look. Finn Jewelry founder Candice Pool Neistat, for instance, has been “immersed in the girliest world, deciding which diamonds to put in which necklaces” for roughly a decade, and lately she’s been craving a little masculinity. Enter her new line, Billy!, comprised of just one piece: a simple gold or silver necklace inspired by the scapular, a traditional Catholic necklace that features two square tags with portraits of Jesus and the Virgin Mary. “For whatever reason, I’ve always been obsessed with the scapular,” Pool Neistat tells Vogue.com. “I love how there’s something on the front and back, and that it’s meaningful.” Her version is sleek and minimal (and nondenominational), featuring plain tags you can customize with one letter or number each. “I wanted to try something a little more unisex, and a little less perfect than Finn,” she says. “I’d made this pavé diamond scapular for Finn, and all of my friends were asking me to make it without the diamonds—they wanted their parents’ names on it, or their kids’ names. So I decided it was going to be my new thing.” Going forward, she’ll continue to offer only that necklace, and you have to order it on LoveBilly.com. The direct-to-consumer approach is no-frills, plus it keeps the prices low: A gold necklace goes for $1,200, and a silver one is just $180. “I didn’t want it to feel precious or unattainable,” she says. “I realized this was my opportunity to connect with a whole different world [and shopper].” A custom necklace takes four to six weeks to make, so you should order your holiday gifts stat—and keep an eye out for Pool Neistat’s limited-edition, ready-made necklaces. Right now, there’s a sí/no necklace on the site—perfect for your most indecisive friend!—and she’s adding one with male and female gender signs for Valentine’s Day. “I have some dirtier ideas, too, but I have to see how things go before I start putting four-letter words on the necklaces,” she says with a laugh. Start playing with your initials, favorite numbers, or two-letter words now on LoveBilly.com.      

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