Enthusiasts
Gemfields x Muse Collection Offers Fashion-Forward Jewelry
Jewels du JourRecognized as the world’s leading supplier of responsibly sourced colored gemstones, Gemfields has largely operated behind the scenes of the retail side of the business. That is until recently. Over the last few years, the mining powerhouse has partnered with high end jewelry brands like Marina B, Fabergé (which Gemfields acquired in 2013) and Georg Jensen – as well as A-list celebrities like Mila Kunis – to promote its mine-to-market strategy using the traceable emeralds and rubies it mines in Zambia and Mozambique, respectively. Last December, Gemfields teamed with Bergdorf Goodman and its jewelry brands and designers, such as Verdura, David Webb and Pomellato, to celebrate the unveiling of the New York luxury department store’s new jewelry salon with exclusive one-of-a-kind pieces. The company’s most recent collaboration debuted at the Couture jewelry show last week. In the latest campaign, Gemfields tapped the pool of talented designers of Muse Showroom, a New York-based agency that provides its designers with the support necessary to survive and, ultimately, thrive in the designer jewelry business. Ten emerging jewelry designers participated: Carolina Bucci, Dezso by Sara Beltrán, Elena Votsi, Holly Dyment, Michelle Fantaci, Nikos Koulis, Savannah Stranger, Silvia Furmanovich, Yossi Harari and AYA by Chelsy Davy (as […]
