Enthusiasts
A Diamond Is Forever But Supply Chains Are Changing
NiceIceThe infamous De Beers' slogan "A Diamond Is Forever" first made its debut in 1947. The slogan was coined by Frances Gerety of NW Ayer in 1947. Consequently, the campaign became an overnight success and is still well-known today. Of course, at that time, the diamond industry followed a traditional method of distribution similar to […]
