Diamond News
The first day of the International Diamond Week in Israel featured a prestigious array of speakers addressing...
Israel Diamond InstituteThe first day of the International Diamond Week in Israel featured a prestigious array of speakers addressing the issue of how to market diamonds. “We don’t want to market diamonds by providing information on the 4Cs - we are going for the emotional connection,” said Chairman of the World Diamond Mark Foundation Alex Popov.
| Market Diamonds Using Emotion – Insight from the Israel Diamond Week Panel The first day of the International Diamond Week in Israel (IDWI) featured a prestigious array of speakers addressing the issue of how to market diamonds . |
